What is being waited for is your story, your angle and your unique take. It is not difficult to build your personal brand.
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. – Wikipedia
3 key strategies for being visible include:
You can speak at forums, meetings, conferences and trainings on topics related to your field.
You can write a book, newsletter or blog containing information from your area of focus. This will build your credibility as people can fins you when they search for you online.
Attending professional networking events or being part of a professional business network gives your business and personal brand increased visibility through referrals.
A credible personal brand will allow you get more clients as you will be seen as an expert in your field. One of the tools to education is a newsletter via e-mail marketing
When creating a newsletter, get something that resonates with your clients. Evidence of resonance is some responses. You should send an average of two e-mails per week. You always need a calendar (like an editorial calendar that will contain topics to cover). You also need a database and to grow it to 1000+ contacts
Your e-mail database is made in an Excel sheet. Additionally, the subject line should be carefully thought out. The newsletter is the ultimate reaching out tool and perfect keep in touch tool. You can check on the available e-mail marketing websites available here